• Hair ads 'offensive to Christians'

The ads for the ghd IV - billed by Jemella as "heavenly enlightenment for urban angels" and a new religion for hair - featured five women in their bedrooms looking upwards, including one shown to be thinking "Make him dump her tonight and come home with me". Large on-screen text then stated "ghd IV thy will be done" - with the letter "t" rendered as a cross.